Our Transition to a New Beginning

RDF is a product design and development and trading company, with its headquarters in Shanghai - China, owned by European top management.

RDF serves major retailers in the most important retail markets around the world.  The business model is based on developing and supplying trendy consumer electronics to these retailers (or to distributors to the retail chain). 

Approximately 35 industrial designers, engineers, translators, editors, photographers, product managers, buyers, logistic managers and QC managers work to maintain a world-class creative powerbase that handles product development to marketing management.  In order to have a complete understanding of our global customers, up to date we employed staff from 17 different nations. 

RDF develops products that stand out in terms of industrial design, packaging & merchandising, as well as product functionality, and at a high quality with an affordable price level.  In summary, RDF aims at A-brand quality with B-to-C brand pricing.

The product categories that are now generating the most revenues are:
• GPS Navigation Systems (upgraded with features like WiFi, GPRS, Bluetooth, Built-in cameras, etc.)
• MP3/MP4 Players (with high-quality screens, higher-end models)
• Digital Photo Frames (larger screen sizes, more built-in functionalities)
• CD-to-MP3 encoders (converts an audio CD into MP3 files, directly into an iPod / MP3 player)
• LP-to-MP3 encoders (turns vinyl records into MP3 files, directly into an iPod / MP3 player)
• Data Loggers and GPS Trackers (tracks and traces cars and/or persons via GPS / GPRS)
• Internet radio
• Digital cameras for kids / digital kids products
• High-end kitchen appliances
• Vacuum cleaners
• LED lamps (an entire range of energy-efficient 1-2 W LED lamps that have the shape of conventional bulbs)

As opposed to many competitors, all decisions at RDF are made in China, with the ability to maintain open communications with manufacturing sources.  This results in a faster and more pragmatic production structure that brings benefits and market opportunities for all relevant parties.

RDF has distribution partners in Australia, Belgium, France, Germany, Hong Kong, India, Israel, People's Republic of China, Sweden, The Netherlands, United Kingdom and United States of America. 

RDF currently welcomes new applications to become an exclusive distributor in new markets.